/* ==========================================================================
   MARKA İNİSİYATİFİ : MARKA GÜCÜ SAYFASI
   Notion sadeliği + kurumsal enstitü dili. Beyaz zemin, ince çizgi,
   turuncu mikro vurgu. Tüm sınıflar .mg- ön eki taşır.
   ========================================================================== */

.mg {
  --mg-max: 1280px;
  --mg-pad: 16px;
  --mg-line: rgba(0, 0, 0, 0.1);
  --mg-line-soft: rgba(0, 0, 0, 0.07);
  --mg-ink-1: rgba(0, 0, 0, 0.92);
  --mg-ink-2: rgba(0, 0, 0, 0.62);
  --mg-ink-3: rgba(0, 0, 0, 0.44);
  --mg-ease: cubic-bezier(0.2, 0.8, 0.2, 1);
  padding-bottom: clamp(48px, 6vw, 88px);
}

@media (min-width: 640px)  { .mg { --mg-pad: 24px; } }
@media (min-width: 1024px) { .mg { --mg-pad: 32px; } }

.mg-shell {
  max-width: var(--mg-max);
  margin-inline: auto;
  padding-inline: var(--mg-pad);
}

/* --- Kırıntı yolu --- */
.mg-crumbs {
  display: flex; flex-wrap: wrap; align-items: center; gap: 8px;
  padding-block: 18px;
  font-family: var(--mi-mono); font-size: 11px; letter-spacing: 0.08em;
  color: var(--mg-ink-3);
}
.mg-crumbs a { color: var(--mg-ink-2); text-decoration: none; transition: color .2s var(--mg-ease); }
.mg-crumbs a:hover { color: var(--mi-orange); }

/* --- Etiket --- */
.mg-eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 7px 14px;
  border: 1px solid var(--mg-line);
  border-radius: var(--mi-r-sharp);
  font-family: var(--mi-mono); font-size: 11px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase; line-height: 1;
  color: var(--mg-ink-2);
  max-width: max-content;
}
.mg-eyebrow::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--mi-grad); }
.mg-eyebrow--light { border-color: rgba(255,255,255,.18); color: rgba(255,255,255,.7); }

/* ==========================================================================
   HERO
   ========================================================================== */

.mg-hero { padding-block: clamp(28px, 3.5vw, 48px) clamp(36px, 4.5vw, 60px); border-bottom: 1px solid var(--mg-line-soft); }
.mg-hero h1 {
  max-width: 20ch;
  margin: 20px 0 0 !important;
  font-size: clamp(30px, 4vw, 52px) !important;
  /* Turkce basliklarda "o/u/I" ustundeki isaretler bir onceki satirin
     inen harflerine (g, s, y) deger; 1.06 bu diyakritikler icin dar. */
  line-height: 1.18 !important;
  letter-spacing: -0.033em !important;
}
.mg-lede {
  max-width: 66ch; margin: 18px 0 0 !important;
  font-size: clamp(15px, 1.2vw, 17px) !important;
  line-height: 1.72 !important; color: var(--mg-ink-2) !important;
}

/* --- Butonlar --- */
.mg-cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin: 28px 0 0 !important; }
.mg-btn {
  display: inline-flex; align-items: center; gap: 10px;
  min-height: 46px; padding: 0 22px;
  border-radius: var(--mi-r-sharp);
  font-size: 13.5px; font-weight: 500; text-decoration: none;
  transition: background .25s var(--mg-ease), color .25s var(--mg-ease), border-color .25s var(--mg-ease);
}
.mg-btn--primary { background: var(--mi-grad); border: 1px solid var(--mi-orange); color: #fff; }
.mg-btn--primary:hover { background: var(--mi-grad-hover); border-color: var(--mi-orange-hover); }
.mg-btn--ghost { background: transparent; border: 1px solid rgba(0,0,0,.2); color: var(--mg-ink-1); }
.mg-btn--ghost:hover { border-color: var(--mi-orange); color: var(--mi-orange); }
.mg-ok { transition: transform .25s var(--mg-ease); }
.mg-btn:hover .mg-ok { transform: translateX(4px); }

/* ==========================================================================
   ORTAK BÖLÜM DÜZENİ
   ========================================================================== */

.mg-open, .mg-aud-sec, .mg-reasons, .mg-editorial, .mg-cta {
  padding-block: clamp(40px, 5vw, 68px);
  border-bottom: 1px solid var(--mg-line-soft);
}
.mg-cta { border-bottom: 0; }

.mg h2 {
  margin: 16px 0 0 !important;
  font-size: clamp(22px, 2.4vw, 33px) !important;
  line-height: 1.16 !important;
  letter-spacing: -0.03em !important;
  max-width: 24ch;
}
.mg-open h2 { margin-top: 0 !important; }

.mg-open-grid, .mg-econ-grid {
  display: grid; grid-template-columns: 1fr;
  gap: clamp(20px, 3vw, 44px);
  margin-top: 26px;
}
@media (min-width: 880px) { .mg-open-grid, .mg-econ-grid { grid-template-columns: repeat(2, minmax(0,1fr)); } }

.mg p { font-size: 14.5px !important; line-height: 1.75 !important; color: var(--mg-ink-2) !important; }
.mg-open-grid p, .mg-econ-grid p { margin: 0 0 14px !important; }
.mg-open-grid p:last-child, .mg-econ-grid p:last-child { margin-bottom: 0 !important; }
.mg-strong { color: var(--mg-ink-1) !important; font-weight: 500 !important; }
.mg-note {
  margin-top: 22px !important; padding-left: 16px;
  border-left: 2px solid var(--mi-orange);
  font-size: 13.5px !important; color: var(--mg-ink-2) !important;
}

.mg-list { list-style: none; margin: 0; padding: 0; }
.mg-list li {
  position: relative; padding-left: 20px; margin-bottom: 8px;
  font-size: 14px !important; line-height: 1.65 !important; color: var(--mg-ink-2) !important;
}
.mg-list li::before {
  content: ''; position: absolute; left: 2px; top: 10px;
  width: 5px; height: 5px; background: var(--mi-grad);
}

/* --- Alıntı --- */
.mg-quote {
  margin: clamp(28px, 3.4vw, 44px) 0 0;
  padding: clamp(22px, 2.6vw, 32px) clamp(22px, 2.6vw, 34px);
  border-left: 2px solid var(--mi-orange);
  background: rgba(0,0,0,.025);
}
.mg-quote p {
  margin: 0 !important;
  font-size: clamp(17px, 1.5vw, 21px) !important;
  line-height: 1.55 !important; font-weight: 400 !important;
  letter-spacing: -0.018em; color: var(--mg-ink-1) !important;
}

/* ==========================================================================
   KİMLER İÇİN : kitle ızgarası
   ========================================================================== */

.mg-aud-grid {
  display: grid; grid-template-columns: 1fr;
  border-top: 1px solid var(--mg-line); margin-top: 28px;
}
@media (min-width: 700px)  { .mg-aud-grid { grid-template-columns: repeat(2, minmax(0,1fr)); } }
@media (min-width: 1080px) { .mg-aud-grid { grid-template-columns: repeat(4, minmax(0,1fr)); } }

.mg-aud {
  padding: 22px clamp(14px, 1.6vw, 22px);
  border-bottom: 1px solid var(--mg-line);
  border-right: 1px solid var(--mg-line);
  transition: background .25s var(--mg-ease);
}
.mg-aud:hover { background: rgba(0,0,0,.018); }
.mg-aud-no {
  font-family: var(--mi-mono); font-size: 11px; letter-spacing: .1em;
  color: var(--mg-ink-3); transition: color .25s var(--mg-ease);
}
.mg-aud:hover .mg-aud-no { color: var(--mi-orange); }
.mg-aud h3 {
  margin: 10px 0 8px !important; font-size: 15px !important;
  line-height: 1.3 !important; font-weight: 600 !important; color: var(--mg-ink-1) !important;
}
.mg-aud p { margin: 0 0 8px !important; font-size: 13px !important; line-height: 1.62 !important; }
.mg-aud p:last-child { margin-bottom: 0 !important; }

/* ==========================================================================
   20 NEDEN : tek parça ızgara, paylaşılan çizgiler
   ========================================================================== */

.mg-grid {
  display: grid; grid-template-columns: 1fr;
  border-top: 1px solid var(--mg-line);
  border-left: 1px solid var(--mg-line);
  margin-top: 28px;
}
@media (min-width: 700px)  { .mg-grid { grid-template-columns: repeat(2, minmax(0,1fr)); } }
@media (min-width: 1080px) { .mg-grid { grid-template-columns: repeat(4, minmax(0,1fr)); } }

.mg-cell {
  padding: 22px clamp(16px, 1.6vw, 22px) 24px;
  border-right: 1px solid var(--mg-line);
  border-bottom: 1px solid var(--mg-line);
  position: relative;
  transition: background .3s var(--mg-ease);
}
.mg-cell:hover { background: rgba(0,0,0,.016); }

/* Üstte genişleyen ince çizgi */
.mg-cell::after {
  content: ''; position: absolute; left: 0; top: -1px; height: 1px; width: 0;
  background: var(--mi-grad);
  transition: width .35s var(--mg-ease);
}
.mg-cell:hover::after { width: 100%; }

.mg-cell-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.mg-no {
  font-family: var(--mi-mono); font-size: 12px; font-weight: 500; letter-spacing: .08em;
  color: var(--mg-ink-1); transition: color .25s var(--mg-ease);
}
.mg-cell:hover .mg-no { color: var(--mi-orange); }

.mg-ic { width: 22px; height: 22px; color: var(--mg-ink-1); transition: color .25s var(--mg-ease), transform .25s var(--mg-ease); flex: 0 0 auto; }
.mg-cell:hover .mg-ic { color: var(--mi-orange); }

.mg-cell h3 {
  margin: 16px 0 10px !important;
  font-size: 15px !important; line-height: 1.3 !important;
  font-weight: 600 !important; color: var(--mg-ink-1) !important;
  transition: transform .25s var(--mg-ease);
}
.mg-cell:hover h3 { transform: translateX(2px); }
.mg-cell p { margin: 0 0 10px !important; font-size: 13px !important; line-height: 1.62 !important; }

.mg-ornek {
  margin-top: 12px !important; padding-top: 12px;
  border-top: 1px dashed var(--mg-line);
  color: var(--mg-ink-3) !important;
}
.mg-ornek span {
  display: block; margin-bottom: 4px;
  font-family: var(--mi-mono); font-size: 9.5px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--mg-ink-3);
}
.mg-cikarim {
  margin: 12px 0 0 !important;
  font-family: var(--mi-mono); font-size: 11px !important; letter-spacing: .04em;
  color: var(--mi-orange) !important; font-weight: 500;
}

/* ==========================================================================
   YEDİ SORU
   ========================================================================== */

.mg-questions {
  list-style: none; margin: 30px 0 0; padding: 0;
  border-top: 1px solid var(--mg-line);
}
.mg-questions li {
  display: grid; grid-template-columns: 44px minmax(0,1fr); align-items: baseline;
  gap: 12px; padding: 14px 0;
  border-bottom: 1px solid var(--mg-line);
  font-size: 15px !important; line-height: 1.5 !important; color: var(--mg-ink-1) !important;
  transition: padding-left .25s var(--mg-ease);
}
.mg-questions li:hover { padding-left: 6px; }
.mg-questions li span {
  font-family: var(--mi-mono); font-size: 11px; letter-spacing: .08em; color: var(--mi-orange);
}

/* ==========================================================================
   EKONOMİ : koyu bölüm
   ========================================================================== */

.mg-econ {
  background: #050505;
  padding-block: clamp(48px, 6vw, 84px);
  margin-block: clamp(40px, 5vw, 68px) 0;
}
.mg-econ h2 { color: rgba(255,255,255,.94) !important; max-width: 22ch; }
.mg-econ p { color: rgba(255,255,255,.62) !important; }
.mg-list--light li { color: rgba(255,255,255,.62) !important; }
.mg-econ-big {
  font-size: clamp(19px, 2vw, 26px) !important;
  line-height: 1.42 !important; font-weight: 500 !important;
  letter-spacing: -0.02em; color: rgba(255,255,255,.94) !important;
}
.mg-econ-alt {
  margin-top: 18px !important; padding-left: 16px;
  border-left: 2px solid var(--mi-orange);
  color: rgba(255,255,255,.78) !important;
}

/* ==========================================================================
   BAĞLANTI, CTA, ODAK
   ========================================================================== */

.mg-link {
  color: var(--mi-orange); text-decoration: none;
  background-image: var(--mi-grad);
  background-repeat: no-repeat; background-position: 0 100%; background-size: 0 1px;
  transition: background-size .3s var(--mg-ease);
}
.mg-link:hover { background-size: 100% 1px; }

.mg-cta p { max-width: 68ch; margin-top: 18px !important; }

.mg a:focus-visible, .mg button:focus-visible {
  outline: 2px solid var(--mi-orange); outline-offset: 3px;
}

/* --- Ölçülü giriş hareketi --- */
@media (prefers-reduced-motion: reduce) {
  .mg-cell, .mg-cell::after, .mg-ic, .mg-no, .mg-cell h3,
  .mg-btn, .mg-ok, .mg-link, .mg-questions li, .mg-aud {
    transition: none !important;
  }
}

/* --- Hero'nun sag yarisi: one cikan marka gorseli -----------------------
   Baslik 20ch ile sinirli oldugu icin genis ekranda sag tarafta genis bir
   bosluk kaliyordu; gorsel o bosluga oturur, 1000px altinda metnin altina
   iner. */
.mg-hero--gorselli {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(28px, 3.5vw, 44px);
  align-items: center;
}

@media (min-width: 1000px) {
  .mg-hero--gorselli {
    grid-template-columns: minmax(0, 1fr) minmax(300px, 0.78fr);
    column-gap: clamp(36px, 4vw, 64px);
  }
}

.mg-hero-metin { min-width: 0; }

.mg-hero-gorsel {
  margin: 0;
  justify-self: end;
  width: 100%;
  max-width: 360px;
  border-radius: var(--mi-r-card, 14px);
  overflow: hidden;
  line-height: 0;
}

.mg-hero-gorsel img { display: block; width: 100%; height: auto; }